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I was just asked about this recently: a reader wanted to know where was the best place to buy my fiction (gratuitous plug) so it would be of the most benefit to me. The answer is simple. It doesn’t matter.

(I’ll talk about what does matter at the end of this post.)

I mean, yeah, it sort of matters a tiny bit. For my self published work, some vendors pay slightly more or slightly sooner than others. For the traditionally published work, I’m sure Del Rey makes slightly more or less from different stores (I’m not privy to the details of this) and anything that helps pay back my advance is an unalloyed good.

But there’s a flip side: saying “Buy from [Vendor], please!” will give a lot of people pause. Maybe they don’t have access to that store because of where they live, or the file formats don’t work, or they’ve had a bad experience there. Simply by directing people to one store over another, I would lose a certain percentage of potential readers for whom that’s not feasible. The perfect is the enemy of the good, after all.

Besides, the real differences in pay are negligible. The benefit to me from selling a piece of self pubbed fiction in one store over enough is less than the tip I leave for the baristas who sell me coffee.

When The Great Way becomes available, things might be a bit different. Amazon owns POD pubisher CreateSpace, but books made at CS and ordered through Amazon have a *much* smaller profit to me, undoubtedly because of all the extra handling. When the time comes, I may write a post about that.

But for now, let me say not only does it not matter, but I would encourage any reader of any author’s books to not worry about it. Do whatever is most convenient. Readers is what authors need most, so go ahead and buy the books however you like (or borrow them from a library).

Because what’s really important is not identifying which vendor pays the most, it’s generating word of mouth. The best thing any reader could do for the authors they want to help is to talk about the work, express their enthusiasm, write reviews, tweet, post Facebook updates, whatever. Hell, even buying a copy of a book for a friend (as long as you honestly think they’ll like it) is nice.

This is true for obscure authors like me and the top bestsellers. Share your enthusiasm. Write about it. Talk about it. Nothing helps us more.

Mirrored from Harry Connolly. You can comment here but not there.

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