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Terrible Indie Author Advice

On 6/22, I blogged about a terrible piece of advice an indie author offered, which was to harass readers who leave negative reviews until they’re deleted. Seriously awful.

Well, the link to the original post now takes you to a 404 page, because the blogger has wisely taken it down. However, on the same day I wrote that post, he offered *new* advice, recommending that authors spam Twitter hashtags with pregenerated tweets scheduled at ten minute intervals to promote their books. When people tell him that’s not cool, he plays a clip from Spinal Tap: (“Lick my love pump”). Classy.

The best marketing advice is this: Write a book that people love so much that they tell all their friends about it. Not attacking reviewers, not highjacking TV show hashtags, not advising other writers to do these things. Write books people want to evangelize for. It’s not a guarantee of success (there’s no such thing), but it’s honestly the best thing you can do.

Mirrored from Harry Connolly. You can comment here but not there.

Comments

( 10 comments — Leave a comment )
msagara
Jul. 2nd, 2014 07:56 pm (UTC)
It is.

In fact, you can be a total a**hole, and if you write that book, people will still read it or recommend it.

What I don’t understand is how people like this ever decided to become writers in the first place - they must know, from their own reactions as *readers* that disliking a book - even a book that others liked - is not at all unusual. They’ve probably even talked about books they thought were stinkers.

burger_eater
Jul. 2nd, 2014 08:16 pm (UTC)
I remain convinced that there are people who consider themselves the customer in every interaction. They get a bad review and it feels like bad customer service, which they have to engage with [entity] to have it fixed.

He's a Hootsuite customer, too, and he's on Twitter, which makes him a Twitter customer, so he feels free to use their service anyway he likes.

nick_kaufmann
Jul. 2nd, 2014 08:17 pm (UTC)
The best marketing advice is this: Write a book that people love so much that they tell all their friends about it. Not attacking reviewers, not highjacking TV show hashtags, not advising other writers to do these things.

This needs to be repeated forever.
burger_eater
Jul. 2nd, 2014 08:21 pm (UTC)
But what TV show hashtag should I stick on the end?
nick_kaufmann
Jul. 2nd, 2014 08:22 pm (UTC)
Probably something related to Supernatural.
burger_eater
Jul. 3rd, 2014 05:44 am (UTC)
That will be perfect for my upcoming novel about two brothers having a love affair!
cairmen
Jul. 3rd, 2014 10:38 am (UTC)
Wow. He's trying to be a black-hat (maybe not consciously, but that's the philosophy he's taking), but he's just bad at it...

(The approach he's taking will get him banned from Twitter in reasonably short order, I believe.)
burger_eater
Jul. 3rd, 2014 04:39 pm (UTC)
After which exactly zero lessons will have been learned.
muirecan
Jul. 3rd, 2014 04:08 pm (UTC)
Your advice is excellent while his advice is just insane.
burger_eater
Jul. 3rd, 2014 04:39 pm (UTC)
Thank you.
( 10 comments — Leave a comment )