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Eyes or No Eyes: An Advertising Conundrum

Among all the good folks checking out my ads for The Great Way and leaving feedback, one of the most consistent is that they don’t like that ad #2 does not show Tejohn’s eyes.

I felt the same way about them, until my son showed me how it looks with the eyes. Check it out:


"banner" layout

With eyes showing:


It seems pretty clear to me that the ad that shows his eyes is weaker than the original, which is not what I would have expected.

I dunno. I find it interesting.

Mirrored from Harry Connolly. You can comment here but not there.