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burger_eater
Jul. 10th, 2016 08:15 pm (UTC)
Short version of that Wired article is that Warcraft had so much Chinese financing behind it that it showed in many more theaters in China than western films normally would, because Chinese backers wanted their money back. And they got it.

Essentially, as modernization reaches farther into rural China, the US domestic market becomes less important.

Edited at 2016-07-10 08:15 pm (UTC)
sartorias
Jul. 10th, 2016 08:46 pm (UTC)
Re:
Ah. Thanks.