Here are a few of the design ideas for that page that they considered and dismissed.
I'm not going to tell you which I liked best--that would spoil it.
2) geniusofevil, this is a photo of an author signing many books at once.
For the record, that ain't me standing opposite her.
4) Apparently, personal jet packs are not in our immediate future. As a less-cool but still thrilling substitute, I offer you this.
5) This was a political note, then I deleted it and posted a note about the revisions to my latest book. That note would be the same as yesterday's so I deleted that, too. So I decided to settle on this one: Cow escapes butcher shop. As of the time this article was posted, the cow had escaped into the forest and hadn't been caught. Go, cow, go.