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Everyday this month, I’ve posted about a book giveaway, and I’ve included a link to indiebound.org’s listing of Game of Cages every day. In fact, I’ve had a link in the sidebar of my blog for months.

And while I’ve had dozens of click-throughs, no one has bought a book from them.

My bookstore-loving brain is hoping that those sales will show after the book is officially published (which is 8/31–only two weeks away OMG), but come on, Child of Fire has been out since the end of last September, nearly 11 months ago, and no one has ordered that, either.

It’s sad to say that those links aren’t working for me, as much as I’d like them too. I’ll check the affiliate stats again in September, but it looks like I’ll be dropping those links from my site. Which is too bad; I’ve ordered books through indiebound, and it’s a good system.

Mirrored from Twenty Palaces. You can comment here or there.


( 25 comments — Leave a comment )
Aug. 16th, 2010 07:34 pm (UTC)
I've run into the same thing. I usually include links to Amazon, B&N, and Mysterious Galaxy whenever I list a book. I have no idea about B&N, but I've talked to the folks at MG, and I don't believe anyone's ever purchased a book through that link. Whereas Amazon gets used enough to generate a small gift certificate stream for me, and to fund most of my book giveaways.
Aug. 16th, 2010 08:17 pm (UTC)
I'm going to try MG next.
Aug. 16th, 2010 08:18 pm (UTC)
They're a great store, but I don't know how likely the average online reader is to click on their link. (I'll still keep the links up though, 'cause I like 'em!)
Aug. 16th, 2010 08:47 pm (UTC)
xxoo to Harry and Jim!
Aug. 16th, 2010 08:05 pm (UTC)
OTOH, what's the cost to you to leaving the links there? Unless you're paying for the right to link, what's the issue?
Aug. 16th, 2010 08:19 pm (UTC)
Within the posts it's opportunity cost. I have people clicking through but not ordering.

Within the sidebars of the main site, it's clutter that pushes other content farther down the page. I'm going to need to simplify my site very soon (as in "last week") once there are two books for sale there.
Aug. 16th, 2010 08:21 pm (UTC)
You can't count clicks-without-order as lost anything if you have no way of knowing that they WOULD have ordered if (X), where (X) is something you can affect.

So if you know they would have ordered if that had been an Amazon link (maybe because Amazon's easier to order from for some reason), then yes, you can count some percentage of those as lost.
Aug. 16th, 2010 08:30 pm (UTC)
For the last month and a half, Amazon.com shows that I've had 97 click throughs and five orders. Indiebound shows 198 click throughs and no orders.
Aug. 16th, 2010 10:39 pm (UTC)
In the case of indiebound, though, it's possible that you get the clickthroughs from people who then go to the bookstores in person; with amazon, the only way to get the book if so linked is to order it.
Aug. 17th, 2010 04:17 am (UTC)
That's a good point.
Aug. 16th, 2010 10:06 pm (UTC)
Sorry, I've got a hardwired preference for brick-and-mortar stores. For what it's worth, I am going to go buy Game of Cages.
Aug. 17th, 2010 04:24 am (UTC)
Thank you. I'm grateful for the IRL purchase.
Aug. 16th, 2010 10:48 pm (UTC)
Also? You might want to try:

A link generator based on ISBN which was written by Courtney Milan. The default is her own affiliate name, but you can blank that or substitute yours, and it creates a small line of links to the ISBN in question which you can also cut and paste as HTML.

I'd consider that instead of sidebar text, maybe?
Aug. 17th, 2010 03:06 am (UTC)
which was written by Courtney Milan

That woman keeps getting more amazing.
Aug. 17th, 2010 05:00 am (UTC)
Thank you, but that doesn't seem to fit the way I write posts.
Aug. 17th, 2010 05:13 am (UTC)
No, it really doesn't, does it? I read your stuff here, on LJ, which is my main aggregator, so I hadn't looked at the sidebar lists until now.

I have a very unsophisticated site, and all my stuff is off on a separate page-per-series; it's just a small cover shot, the back blurb, and a link to first chapter. That said? I work in an SF/F specialty store, so I don't have any of the various links on where-to-buy under any of my titles. I figure review sites also use their links to generate income, etc.
Aug. 17th, 2010 06:16 am (UTC)
LJ is my main aggregator, too. And for "main" I mean "only."

My blog design was fine for one book, but it doesn't work for two. I'm unhappy about it and have tried to revise it once or twice, but it never comes off and I have to postpone. I'm especially unhappy that the front page of my website is all arty and simple when I should have images of my books and links to buy them.

Filthy commerce!

Actually, I'm told that every page a person has to click through loses a certain number of sales and my front page should have the books right there where everyone can see them.

It's on the to-do list.
Aug. 17th, 2010 02:45 am (UTC)
Sorry.. but
I ordered the book for the kindle on amazon. Actually pre-ordered first day it was available. Write faster :)
Aug. 17th, 2010 04:33 am (UTC)
Re: Sorry.. but
Will do.
Aug. 17th, 2010 03:49 am (UTC)
why do you think that is?
Aug. 17th, 2010 05:00 am (UTC)
Amazon.com offers big discounts. Also, there's resistance to shopping at a new online vendor.
Aug. 17th, 2010 02:40 pm (UTC)
I stay with Amazon because of the wish list.
Aug. 17th, 2010 04:28 am (UTC)
I actually had no idea what Indiebound was, and had to look it up. When I did, the closest store that it came up with for me was in Birmingham, which is kind of far. So I'm not sure how I feel about it.
Aug. 17th, 2010 05:01 am (UTC)
They will ship to you, but it's a little spendier than Amazon.com. The nearest bookstore to me is pretty close, but I had to make a special trip to p/u the books I ordered.
Aug. 17th, 2010 07:33 am (UTC)
I shop at my local bookstore, which is an affiliate, quite a bit. Amazon is where I get out of print or e-books.

And I will say this in regard to research (and I think most readers) - when I want to read a book, I will walk over broken glass in order to get that book, no matter if it's promo'd on page one or in a bit more. I've often been irritated by a site's given layout (don't make it hard for me to buy a book!) but if I'm determined to get my hands on that book, I'll keep at it.

And I wouldn't throw the towel in - most folks that buy from indies are walk-in. Also, since I read you solely on LJ, I was unaware of the link (but I did just use it to make sure *my* local bookstore was an indie affiliate).
( 25 comments — Leave a comment )

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